Connotations of an Advert
-This Pepsi advertisement is representing/showing us an ad of Pepsi laid out in 3 cans. The settings of this background is a dark, cool blue and black background, with ice, telling us that this Pepsi would be cold and refreshing on a nice hot/sunny day. As well as that, the Pepsi cans are smacking the screen, emphasizing there coldness. The colours of these drinks(red,blue,white/silver) are used to appeal the people who drink Pepsi, using blue as a colour representing the coolness and refreshment of the drink and red for sweet taste you would experience. The phrase ' Refresh your World' tells us that once drinking this Pepsi, it would refresh your mind and set you in your own thoughts.
- The message of this advertisement isn't just telling us that Pepsi is marketing these for sunny hot days as a cool,refreshing drink, it is positioned and laid out for people who want a drink that can make them think twice and set them up for a refreshing start, while getting stung with magnificent flavours.The mood for this advert on the Pepsi is more of a crisp, exciting and stylish way so people become more appealed to this ad, therefore, making more people wanting to buy this drink.

Some good connotations described here relating to the colour blue
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