Connotations of an Advert

 -This Pepsi advertisement is representing/showing us an ad of  Pepsi laid out in 3 cans. The settings of this background is a dark, cool blue and black background, with ice, telling us that this Pepsi would be cold and refreshing on a nice hot/sunny day. As well as that, the Pepsi cans are smacking the screen, emphasizing there coldness. The colours of these drinks(red,blue,white/silver) are used to appeal the people who drink Pepsi, using blue as a colour representing the coolness and refreshment of the drink and red for sweet taste you would experience. The phrase ' Refresh your World' tells us that once drinking this Pepsi, it would refresh your mind and set you in your own thoughts.

- The message of this advertisement isn't just telling us that Pepsi is marketing these for sunny hot days as a cool,refreshing drink, it is positioned and laid out for people who want a drink that can make them think twice and set them up for a refreshing start, while getting stung with magnificent flavours.The mood for this advert on the Pepsi is more of a crisp, exciting and stylish way so people become more appealed to this ad, therefore, making more people wanting to buy this drink.